The Makers video series highlights creators reshaping traditional craft. In Episode 4, Aerodynamics Engineer Takuma Kadotani reveals how his innovations gave our new luxury SUV its sleek, cutting-edge design.
Design
Pushing Boundaries and Stirring Emotion
We create bold, iconic designs that are influenced by our Japanese roots.
Inspired by Our Japanese Heritage
FRONT GRILLE
The Concept of Ma
INFINITI embraces the design philosophy of ma – our vehicles have a sense of minimalism enriched with intricate elements. A perfect example is the front grille on the All-New QX80. It was inspired by the upright shapes of a bamboo forest, and hints at the powerful, commanding driving experience to come.
SEATS & INTERIOR DETAILS
The Practice of Mitate
Mitate (pronounced "mee-ta-teh") is the practice of curating materials and assembling them in a way that elevates the final product. Our team source samples of wood, leather, metal and even thread to find the most appealing and luxurious combinations. An illustration of this is our zero-gravity seats with quilted diamond stitching.
Wood Trim
The Practice of Shitate
In Japanese, shitate ("shee-ta-teh") is the way materials are prepared, shaped and crafted to bring out their best qualities. When we were developing our interior wood trims, rather than hiding it, we retained the natural, open-pore quality, to give the cabin a sense of authenticity.
Design Stories
We’ve never lost sight of the fact that everything we design must address people’s true needs. Our human-centric vehicles create a stronger relationship between the car and owner. Discover more about INFINITI design through our collection of curated stories.
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Makers Series Soundbite
Listen to The Makers of All-New QX80
A Vision of INFINITI’s Future
Discover our visionary new INFINITI models, including the all-electric Vision Qe.
QX Monograph Reveal
The stunning QX Monograph marks a daring new era for INFINITI design and provides a tantalizing vision of future styling language for INFINITI vehicles.
