Dubai, United Arab Emirates: January 2016 - As part of Visa’s ‘Impossible Deals’ promotion for this year’s Dubai Shopping Festival (DSF), Visa is offering its cardholders the chance to redeem - on a first come, first served basis - a limited number of fantastic deals on a range of electronics, travel, entertainment, luxury goods and automobiles. In the (second, third, final) week DSF, Visa gave its cardholders the chance to win one of two Infiniti Q70 cars – each worth AED161,000 - for just AED25,000 each, 85% off the retail price.
Commenting on the promotion, Karim Beg, Head of Marketing at Visa MENA said, “DSF is an exceptional time for all of us, and we are pleased to give participants the chance to own something they wish to have at an unbelievable deal. Congratulations to the winners!”
“Arabian Automobiles Company is delighted to have created the opportunity at this year’s DSF for eight people to drive away a premium Infiniti – a renowned luxury marque – for the incredible price of just AED25,000. We warmly congratulate the two cardholders for their success. Arabian Automobiles has been a proud sponsor of DSF since the festival’s inception in 1996, working in partnership with its organisers to introduce unique moments that transform Dubai into an unforgettable shopping experience. The chance to own an Infiniti for just 15% of its retail price was one such memorable moment,” said Michel Ayat, CEO of Arabian Automobiles Company.
As part of the promotion, Visa will unveil one impossible deal everyday throughout the DSF month, which ends on 1st February 2016. Visa cardholders will have to log on to www.visamiddleeast.com/dsf and follow a simple registration process to enroll in the promotion, after which they will receive daily notifications about the impossible deals on their mobile phones and/or email. Customers will need to respond to the deal notifications for a chance to redeem their prize. Visa believes that it is uniquely positioned to educate shoppers about the convenience and security of electronic payments, while simultaneously rewarding them with value added prizes.
The 'Impossible Deals' promotion is in line with Visa’s effort to enrich the shopping experience for shoppers and enhance the electronic payments ecosystem in the UAE during one of busiest shopping periods in Dubai.