Japanese luxury automaker Infiniti released its 2011 sales numbers for the region today, which showed overall positive growth of 5.17% over 2010 for a total number of 4569 vehicles sold in the Middle East Region. M37/56 sedans are showing enormous gains of 175.88% becoming the fastest growing luxury model in its segment. Likewise, sales of the G37 convertible rose 54.55%. Along with strong performance in established markets, Infiniti’s expansion into the Kingdom of Jordan proved a success, widening the brand’s geographical footprint and demonstrating Infiniti’s surging popularity in the region and its commitment to growth through inspired performance.
Leading the region was Azerbaijan, which posted an extremely large 2011 sales growth of 131.67% over 2010, followed by Bahrain at 81.06%, Kuwait at 76.48%, and Oman at 29.43%. Dubai and the Northern Emirates posted positive growth of 19.35%, while Lebanon showed growth of 15.38%.
Following on the success of the M37/56 and G37 convertible, the EX 35 premium compact-crossover SUV surged with 26.67% better sales, while the G37 sedan’s numbers were also up 19.26%. The all new, redesigned luxury SUV QX56 also used its opulent styling and powerful 400 horse-power V8 engine to post a strong gain of 12.30%. FX35/50 remains Infiniti’s best selling model with an impressive 1699 units sold across the region in 2011.
“We’re extremely happy that we’ve been able to deliver such good numbers in what was a difficult year, due to the Earthquake in Japan in March 2011. It shows that Infiniti is delivering exactly the type of luxury experience and inspired driving performance that our customers want,” said Jurgen Schmitz, General Manager, Infiniti Business Unit in the Middle East. “We’ve been present in the GCC for eight years now, and everything is falling into place to massively increase our market and build towards Infiniti’s Mid-term Plan target to grow to 10% of the global market share among luxury brand segments by 2016. The launch of the all-new JX crossover SUV in 2012 is a bold next step in this direction.”