17 April 2012 (Dubai, UAE)
Top fashion designer Aiisha Ramadan’s latest prêt-à-porter collection was launched at a fashion show at the Infiniti Center of Arabian Automobiles, the exclusive distributor of Infiniti in Dubai and Northern Emirates. The fashion show, which took place yesterday, was the third annual event to combine the unique concept of Infiniti’s stylish vehicles complimenting the newest fashion trends.
During the event, Aiisha Ramadan launched her latest high-end ready-to-wear sub-brand ‘I by Aiisha’ with its first collection titled ‘Mirror’ composed of 42 dresses. ‘I by Aiisha’ stands for the women’s individuality and their evolution. With its simplistic lines, statement colours, structured fit that is still very feminine, this line suits women with different needs, backgrounds and tastes.
Hussam Baghdadi, deputy general manager, Arabian Automobiles Infiniti said: “As a brand, Infiniti’s essence focuses on art and this is visible in the design of every Infiniti model in the line-up. Arabian Automobiles strongly supports fashion and art events, and are happy to set our Infiniti Center as the stage as is becoming a regular occurrence.”
Aiisha Ramadan said, “The vehicles in the Infiniti line-up are powerful, luxurious and classy, which are the same elements I have incorporated into my latest collection. This is why I chose to partner with the Infiniti brand. We have used some of the stylish Infiniti models like Infiniti G Convertible and Infiniti EX in our video campaign which we are launching as part of the reveal of ‘I by Aiisha’”.
In line with Aiisha Ramadan’s tradition of innovation and unique collaborations, ‘I by Aiisha’ launched its first video campaign featuring celebrities Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and Aiisha Ramadan herself.
More information and images from the fashion show can be viewed on facebook.com/InfinitiDubai and facebook.com/aiishacouture.