Infiniti, the luxury automotive brand from Japan, has celebrated being open for business in its tenth Middle Eastern country with the inauguration of the Amman Infiniti Centre in Jordan. The Amman Infiniti Centre, operated by Bustami & Saheb Company, will offer Jordanian customers the full range of Infiniti’s desirable ‘Inspired Performance’ models - from the class-leading Infiniti QX56 SUV, to the technologically-advanced Infiniti M full-size luxury sedan; the complete Infiniti G range of cabriolet, coupe and sedan to its ever-popular crossovers Infiniti FX and Infiniti EX.
Speaking at the event, Atsuo Kosaka, Managing Director, Nissan Middle East, said: “Launching Infiniti in Jordan represents another significant step forward for Infiniti’s global strategy. This year we announced a target of selling 500,000 Infiniti vehicles a year worldwide – more than three times what we sell today – by 2016. For a luxury car brand just 20 years old, we know this will be a big challenge. However, with a desirable model range, a strong team and outstanding partners we are confident in our ability to meet that challenge.”
Infiniti’s expansion into new countries is a crucial element of this plan, with the Middle East being a particularly important market. With the addition of the Amman Centre, there are now 29 Infiniti Centres across the region where visitors benefit from Infiniti’s unique hospitality.
“At the heart of our strategy is what we call the ‘Infiniti Total Ownership Experience’. It is at the core of what we do, ensuring quality service is an interwoven feature of our extraordinary vehicles. It is our collective objective to ensure that every aspect of ownership is a rewarding experience for our customers. Great efforts have already been made by Bustami & Saheb Trading Co. Ltd, to embed this philosophy into the Amman Infiniti Centre,” he said.
That philosophy is extended to the design of Infiniti Centres, which have their own unique ‘look and feel’ called the Infiniti Retail Environment Design Initiative – or IREDI. Customers appreciate it the moment they enter an Infiniti Centre and its benefits in the service they will receive in the years of ownership.
The event attracted over 400 guests with representatives from the Jordanian government in attendance.