Fashion students at Heriot-Watt University brought their collections to life, as the models took to the stage at Arabian Automobiles’ new Sheikh Zayed Road Infiniti Centre on Friday, 20th April 2012. The event attracted more than 250 guests including VIPs and socialites as well as many prospective new students.
The aim of the show was to promote collections designed by year 1, 2 and 3 fashion students – some of whom will be graduating this year and to give them a debut to the professional field of fashion. The show was hosted in collaboration with brands such as Splash, Iconic, Sisters Beauty Lounge, Nadine Make-Up, Mawaheb, Cartoon Network Arabic and Fragrance Foundation Arabia, all showing their support to these up and coming designers. Japanese premium automotive brand Infiniti provided the luxury setting in the boutique hotel-like ambience of its new Sheikh Zayed Road Centre. The Infiniti brand already staged a professional fashion show from international designers Akl Fakih and prominent female Emarati designer Fatima Al Kaabi in March this year.
With 50 models taking to the stage in a variety of the students’ innovative collections, including made-to-measure menswear, mythical goddess inspired draped evening wear, tailored jackets and 3D outfits inspired by architecture, the collections and individual pieces featured statement fashion pieces in vibrant colours and a range of on-trend fabrics including jersey, silk and twills with creative textile manipulations.
Vanessa Northway, the Academic Head of the School of Textiles & Design said: “The event was a great opportunity for our students to bring all their hard work to life and showcase their talent. We are delighted and appreciate all our supporters and wish the graduating students the very best of luck. We are confident that they will achieve success and gain immense returns for their hard work.”
Mohammed Akel, Infiniti Marketing Manager at Arabian Automobiles said: “Infiniti’s desirable model range blends performance with stand-out looks - an appealing combination for those with a heightened sense of style. Arabian Automobiles’ collaboration with fashion designers and upcoming talent at Infiniti Fashion events have underlined this direct link and offered audiences a chance to experience Infiniti’s unique retail environment. We are pleased to have been able to support Heriot Watt University’s fashion students with the use of our stylish Infiniti Centre on Sheikh Zayed Road and wish them the very best in their future endeavours.”